Teardown
How Jasmine Lemire made €11K from Amazon links in one month
A baker posted a steam cleaner on Prime Day. Half of her month's commissions came from comment DMs.
The short answer
Jasmine Lemire, a French baker and Amazon Influencer, posted a Prime Day reel of a steam cleaner and sent the Amazon link to everyone who commented the keyword. The reel got around 600K views and almost 7,000 comments. She earned €11,000 to €12,000 in commissions that month, and says half came from comment DMs.
By the Postkey team · Published
The numbers
Numbers are from the published case study and are self-reported. Results vary, and the tool used in the study was not Postkey.
- Around 600K views on the reel
- Almost 7,000 comments
- 330,807 Amazon clicks and 8,329 items ordered from mid-September to mid-October, across all her links
What she does every time
- 01
She waits for a discount: "I always wait for the promotion."
- 02
She uses the easiest word to type, usually link.
- 03
She starts her caption with "Comment" so people see it first.
- 04
She keeps it personal. Her followers thank her by name.
Why it pays more than one sale
When someone clicks her link and lands on Amazon, everything they buy in that session is credited to her, even if they skip the steam cleaner.
Build it in Postkey
Postkey is the most agentic DM automation tool. It works on the Free plan, and you can set this up by hand or ask ChatGPT or Claude to do it for you.
- 01
Connect your Instagram professional account with Meta's own sign-in.
- 02
Open DM automations and start a comment-to-DM automation. Choose one post or any post.
- 03
Type your keyword, then write the DM that sends your affiliate link.
- 04
Keep a button on the opening DM. The tap lets you send the link and any follow-ups.
- 05
Switch it on, then comment the keyword from a second account to see it work.
Questions
You need an affiliate link from a program you've joined. Check that program's rules on sharing links in DMs.
A low price makes people buy quickly while the post is getting attention.
Jasmine's followers thank her personally. Write the DM the way you'd write it yourself.