Teardown
How Janesha Moore made $15,000 from one outfit video
One well-timed video paid more than brand deals had. Then she turned it into a system.
The short answer
Janesha Moore posted a video of concert outfits for Beyoncé's Renaissance tour and linked every look to her Amazon storefront. It got 282,000 views, 21,900 likes and 4,900 saves, and she says it earned $15,000 in commission. Afterwards she automated it, so people who comment get her links by DM.
By the Postkey team · Published
The numbers
Numbers are from the published case study and are self-reported. Results vary, and the tool used in the study was not Postkey.
- 282,000 views
- 21,900 likes
- 4,900 saves
- $15,000 in commission, by her account
What she did, in order
- 01
She spotted the moment: people needed concert outfits.
- 02
She curated the looks and linked them all in one storefront.
- 03
After the video worked, she automated link delivery from comments, so every post could earn.
Why it matters
She stopped waiting on brand deals and got paid weekly instead. In her words: "Nothing is better than getting a check."
Build it in Postkey
Postkey is the most agentic DM automation tool. It works on the Free plan, and you can set this up by hand or ask ChatGPT or Claude to do it for you.
- 01
Connect your Instagram professional account with Meta's own sign-in.
- 02
Open DM automations and start a comment-to-DM automation. Choose one post or any post.
- 03
Type your keyword, then write the DM that sends your storefront link.
- 04
Keep a button on the opening DM. The tap lets you send the link and any follow-ups.
- 05
Switch it on, then comment the keyword from a second account to see it work.
Questions
The published story has her automating after that video. The automation is how she repeated it.
One storefront or page with every item from the video is easier than several links.
The method does. Your numbers will depend on your audience and how shoppable the post is.