BlogDM automation tools compared
Metricool pricing 2026: every plan and what it limits
Metricool's plans are priced by brands, from free for 1 brand. From November 9, 2026 its DM automation (Flows) is a paid add-on on top: $12 a month for each pack of 2,500 executions.
The short answer
Metricool has 7 plans: Free (free), Starter (5 brands) ($25/month), Starter (10 brands) ($45/month), Advanced (15 brands) ($67/month), Advanced (25 brands) ($107/month), Advanced (50 brands) ($210/month) and Custom (price on request), so you can start free on 1 account. A flat price by number of brands, monthly or yearly. X is an add-on per account, and from November 9, 2026 DM automation (Flows) is an add-on priced by executions. Prices are in US dollars, as Metricool's pricing page showed them on November 3, 2026.
Facts as of November 3, 2026
Metricool's plans
- Free: 1 brand, 20 posts a month, 30 days of analytics, the MCP server. No LinkedIn, X or Flows.
- Starter (5 or 10 brands): unlimited posting under fair use, LinkedIn, reports, 100 competitors, and access to the X, Advanced Analytics and Flows add-ons.
- Advanced (15, 25 or 50 brands): team and client management, roles, post approval and the API. Custom: white label and an account manager.
| Plan | Monthly billing | Yearly billing | Instagram accounts | What it limits |
|---|---|---|---|---|
| Free | Free | Free | 1 | 1 brand, up to 20 posts a month, no LinkedIn or X, no Flows |
| Starter (5 brands) | $25 a month | $20 a month | 5 | 5 brands; Flows with the Flows add-on |
| Starter (10 brands) | $45 a month | $36 a month | 10 | 10 brands; Flows with the Flows add-on |
| Advanced (15 brands) | $67 a month | $53 a month | 15 | 15 brands, team roles, approvals, the API |
| Advanced (25 brands) | $107 a month | $85 a month | 25 | 25 brands, team roles, approvals, the API |
| Advanced (50 brands) | $210 a month | $159 a month | 50 | 50 brands, team roles, approvals, the API |
| Custom | Not published | Not shown | Not published | Price on request |
List prices as the pricing page shows them. Plans change; check it before you buy.
Sourcesmetricool.com/pricing
How extra use is billed
Flows, Metricool's comment to DM and keyword replies, become an add-on. Metricool's help center: "The Flows add-on gives you a monthly quota of executions: packs of 2,500 executions per month at €10/$12, the same price on every plan. Without at least one pack, Flows runs no automations." The add-on started November 3, 2026, with a grace period until November 9.
"An execution counts when a Flow fires and completes its first action, no matter how many steps." The quota is shared by every brand, resets on the renewal day and does not roll over. There is no annual discount on it and no free quota. If you let Flows run past the quota, each extra execution costs $0.01.
Metricool's pricing page still says "No extra cost for a limited time" next to Flows on November 3, 2026. The help center is the newer word.
X needs its own add-on: $10 a month ($120 a year) for each connected X account, on paid plans. Automating X DMs needs both the X add-on and the Flows add-on.
Yearly billing saves up to 24%. Prices do not include VAT. Metricool offers a refund within 15 days of a first purchase, not on renewals. The Free plan "never expires, does not require a credit card".
SourcesMetricool help: the Flows add-onMetricool help: the X add-onMetricool help: refund policymetricool.com/pricing
How it counts accounts
Each brand in Metricool represents a business, brand, or customer. Under each brand, you can manage 1 profile for each social network or ad platform.
Sourcesmetricool.com/pricing
What Metricool includes
| Feature | Metricool |
|---|---|
| DM channels | Instagram and X |
| Comment to DM | Yes (Flows, on paid plans with the Flows add-on: a first DM that asks for a reply, then the link) |
| Follow gate | Not found |
| Email capture | Not found |
| DM inbox | Yes (Instagram comments and DMs, and other networks; no automatic replies) |
| AI replies | Not found |
| AI agent (MCP) | MCP server; Not listed: its tools cover brands, posts and analytics |
| Schedules posts | Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Threads, Bluesky, Pinterest and Google Business Profile |
Metricool pricing against ManyChat and Postkey
Postkey's first plan covers 2 accounts and adds what Metricool leaves out: an AI agent that builds your automations.
| Tool | First paid plan | Instagram accounts | Schedules posts | AI agent builds automations |
|---|---|---|---|---|
| Metricool | Starter (5 brands), $25 a month | 5 | Yes | No |
| ManyChat | Essential, $17 a month | 1 | No | No |
| Postkey | Essential, $15 a month | 2 | Yes, 21 networks | Yes |
Metricool as its pricing page showed on November 3, 2026; ManyChat on November 3, 2026.
What it costs for your setup
The cheapest published plan that covers each number of Instagram accounts on one login, on monthly billing, before extra usage. Metricool in US dollars, Postkey in US dollars.
| Accounts | Metricool | Postkey |
|---|---|---|
| 1 | $25 (Starter (5 brands)) | $15 (Essential) |
| 3 | $25 (Starter (5 brands)) | $20 (Essential + 1 extra) |
| 5 | $25 (Starter (5 brands)) | $34 (Create) |
| 10 | $45 (Starter (10 brands)) | $85 (Pro) |
Usage allowances differ: check what each plan includes above. Postkey's price includes the scheduler and the agent connection. Metricool's DM automation needs the Flows add-on from November 9, 2026: $12 a month per 2,500 executions on top of the plan.
What Metricool does not sell at any price
Looked for on Metricool's own pages on November 3, 2026.
- An agent that builds automations. We found no tool in Metricool's MCP server that builds DM automations. Postkey's builds them, and waits for your yes.
- AI replies. Not found on Metricool's pages. Postkey AI answers DMs from Create up.
- Messenger DM automation. Metricool automates Instagram and X.
Who should pay for Metricool
- A free plan with 1 brand, and the MCP server on every plan.
- Publishes to 10 networks, Bluesky, Threads and Google Business Profile among them.
- Analytics, competitor tracking and reports, ad accounts included.
- A low price per brand for agencies.
- Metricool's Flows cover comment to DM, keyword DM replies and story replies on Instagram and X, on paid plans with the Flows add-on.
Who should pick Postkey instead
Postkey is the most agentic DM automation tool. Start on the free plan, no card, and rebuild your automations yourself or ask your assistant to do it.
- You want ChatGPT, Claude or Grok to build and run your automations.
- You want ManyChat's Flow Builder and Quick Automation editors, a DM inbox and AI replies in the same plan as your scheduler.
Questions
Is Metricool free?
Metricool has a free plan: 1 brand, up to 20 posts a month, no LinkedIn or X, no Flows.
How much is Metricool a month?
From $25 a month on Starter (5 brands), as its pricing page showed on November 3, 2026.
Does Metricool charge for DM automation?
Yes, from November 9, 2026. Flows need the Flows add-on, $12 a month per 2,500 executions on any paid plan. The Free plan has no Flows.
What is a brand in Metricool?
A business, brand or client. Each brand holds one profile per social network, so one Instagram account per brand.
What is the best Metricool alternative?
Postkey, if you want more than DMs. It does comment to DM, the follow gate and email capture, schedules the post to 21 networks from the same plan, and is the most agentic DM automation tool: ChatGPT or Claude can build your automations. It starts at $15 a month for 2 accounts, with a free plan.
