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BlogDM automation tools compared

InstantDM pricing 2026: every plan and what it limits

InstantDM sells by speed, not by contacts: single-account plans cap automations an hour, and the multi-account plans cap them a month per account.

By the Postkey team4 min read

The short answer

InstantDM has 6 plans: Free (free), Legend Pro ($12/month), Trendsetter ($29.99/month), Trendsetter Pro ($59.99/month), Multi Starter ($15/month) and Multi Pro ($99/month), so you can start free on 1 account. No per-contact pricing; plans limit automations per hour or month, and MCP sends cost credits. Prices are in US dollars, as InstantDM's pricing page showed them on November 2, 2026.

Facts as of November 2, 2026

InstantDM's plans

  • Free: 500 DM automations a month, up to 5 post automations, 3 trigger words and AI comment replies.
  • Legend Pro: Instagram and Facebook automation, story, Live and next-post triggers, post scheduling with AutoDM, email and phone collection.
  • Trendsetter: the flow editor with an AI agent step, boosted reels and Meta ads automation, DM queues, and the API, webhooks and MCP.
  • Trendsetter Pro: account safety tools, a slowdown mode and priority processing. Multi Pro adds team tools.
InstantDM's pricing page with its plans and prices
InstantDM's own pricing page, November 2, 2026
InstantDM plans, November 2, 2026
PlanMonthly billingYearly billingInstagram accountsWhat it limits
FreeFreeFree1500 DM automations a month
Legend Pro$12 a month$9.99 a month1Up to 800 automations an hour
Trendsetter$29.99 a month$24.99 a month1Up to 2,000 automations an hour; API and MCP
Trendsetter Pro$59.99 a month$49.99 a month1No hourly limit; API and MCP
Multi Starter$15 a month$160 a year330,000 automations per account a month
Multi Pro$99 a month$990 a year10300,000 automations per account a month

List prices as the pricing page shows them. Plans change; check it before you buy.

Sourcesinstantdm.com/pricing

How extra use is billed

Single-account plans have no monthly cap. In InstantDM's words, "There is no monthly automation cap on the paid single-account plans." Instead they cap the pace: up to 800 automations an hour on Legend Pro and 2,000 on Trendsetter. Trendsetter Pro has no hourly limit on the pricing page, but InstantDM's API docs list 20,000 an hour for it.

Multi Starter and Multi Pro give each account a monthly allowance (30,000 and 300,000). Past it the API answers "Insufficient credits. Please upgrade or purchase top-up credits." We found no published price for top-up credits.

When a limit is hit the automation stops, and InstantDM's docs say messages are not retried automatically: you resend them in the next window.

The API, webhooks and MCP server come with Trendsetter and up, and with the free trial. Reading through the MCP server is free; sending a message or publishing a post uses 1 credit, the same as an automation.

Yearly billing: $9.99, $24.99 and $49.99 a month for the three single-account plans. Paid plans have a 7-day free trial, and InstantDM's refund policy says payments are final. Prices are in US dollars, with rupee prices on the same page; tax is not mentioned.

Sourcesinstantdm.com/pricingInstantDM API docsinstantdm.com/mcpInstantDM refund policy

How it counts accounts

Choose Multi Starter or Multi Pro when you need to manage separate Instagram or Facebook accounts from one subscription.

Sourcesinstantdm.com/pricing

What InstantDM includes

InstantDM features, as its own pages list them
FeatureInstantDM
DM channelsInstagram and Messenger
Comment to DMYes
Follow gateYes
Email captureYes
DM inboxYes (Not on Free)
AI repliesYes
AI agent (MCP)MCP server; triggers and pauses automations, does not build them
Schedules postsInstagram

InstantDM pricing against ManyChat and Postkey

InstantDM starts lower. What Postkey's first plan adds for the difference: the post scheduler and an AI agent that builds your automations, so one tool does the post and the DM.

The first paid plan of each, monthly billing
ToolFirst paid planInstagram accountsSchedules postsAI agent builds automations
InstantDMLegend Pro, $12 a month1YesNo
ManyChatEssential, $17 a month1NoNo
PostkeyEssential, $15 a month2Yes, 11 networksYes

InstantDM as its pricing page showed on November 2, 2026; ManyChat on October 20, 2026.

What it costs for your setup

The cheapest published plan that covers each number of Instagram accounts on one login, on monthly billing, before extra usage. InstantDM in US dollars, Postkey in US dollars.

InstantDM and Postkey by number of accounts
AccountsInstantDMPostkey
1$12 (Legend Pro)$15 (Essential)
3$15 (Multi Starter)$20 (Essential + 1 extra)
5$99 (Multi Pro)$34 (Create)
10$99 (Multi Pro)$85 (Pro)

Usage allowances differ: check what each plan includes above. Postkey's price includes the scheduler and the agent connection.

What InstantDM does not sell at any price

Looked for on InstantDM's own pages on November 2, 2026.

  • An agent that builds automations. InstantDM's MCP server triggers and pauses automations but does not build them. Postkey's builds them, and waits for your yes.

Who should pay for InstantDM

  • Low prices and no per-contact fees.
  • A free plan with AI comment replies, and phone apps.
  • An MCP server that sends DMs, publishes Instagram posts and reads ad comments.

Who should pick Postkey instead

Postkey is the most agentic DM automation tool. Start on the free plan, no card, and rebuild your automations yourself or ask your assistant to do it.

  • You want ChatGPT, Claude or Grok to build and run your automations.
  • You want ManyChat's Flow Builder and Quick Automation editors, a DM inbox and AI replies in the same plan as your scheduler.

Questions

Is InstantDM free?

InstantDM has a free plan: 500 DM automations a month.

How much is InstantDM a month?

From $12 a month on Legend Pro, as its pricing page showed on November 2, 2026.

Does InstantDM charge per contact?

No. It limits automations an hour on single-account plans and a month per account on the multi-account plans.

Which InstantDM plan includes the MCP server?

Trendsetter and up, and the free trial. Sends and publishes through it use credits; reads are free.

What is the best InstantDM alternative?

Postkey, if you want more than DMs. It does comment to DM, the follow gate and email capture, schedules the post to 11 networks from the same plan, and is the most agentic DM automation tool: ChatGPT or Claude can build your automations. It starts at $15 a month for 2 accounts, with a free plan.

Written by the Postkey team

We build Postkey, the most agentic DM automation tool: comment to DM, follow to unlock and email capture with a scheduler built in, run by you or your AI assistant. Every fact here comes from the source's own pages, with the date we read it.

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