BlogDM automation tools compared
Hootsuite pricing 2026: every plan and what it limits
Hootsuite prices every plan per user, billed yearly, before tax. Each teammate is another seat, and Instagram comment to DM is listed from Professional up.
The short answer
Hootsuite has 4 plans: Standard ($99/month billed yearly), Professional ($199/month billed yearly), Advanced ($399/month billed yearly) and Enterprise (price on request). A price per user a month, billed yearly; Standard holds 10 social accounts, the plans above it unlimited. Prices are in US dollars, as Hootsuite's pricing page showed them on November 3, 2026.
Facts as of November 3, 2026
Hootsuite's plans
- Standard: up to 10 social accounts, unlimited scheduled posts, AI posts and images, one inbox and brand monitoring.
- Professional: unlimited social accounts, automated inbox replies and DM workflows, trend forecasts and custom reports.
- Advanced: approvals, message routing to teammates, customer care tools and team reports. Enterprise (custom price): advanced analytics and listening, SSO and compliance.
| Plan | Monthly billing | Yearly billing | Instagram accounts | What it limits |
|---|---|---|---|---|
| Standard | Not published | $99 a month | 10 | Priced per user. Up to 10 social accounts |
| Professional | Not published | $199 a month | Unlimited | Priced per user. Automated inbox replies and DM workflows |
| Advanced | Not published | $399 a month | Unlimited | Priced per user. Team routing and approvals |
| Enterprise | Not published | Not shown | Unlimited | Custom pricing |
List prices as the pricing page shows them. Plans change; check it before you buy.
Sourceshootsuite.com/plans
How extra use is billed
"Hootsuite plans are sold per user (or "seat")": you buy a seat for each teammate who needs access. The price of an extra seat is not shown on the plans page.
The prices on the plans page are yearly billing: "Prices displayed in USD, based on annual billing, but do not include applicable taxes." Monthly billing exists, and Hootsuite says "Annual billing provides a lower per-user monthly rate compared to month-to-month billing", but the monthly prices are not published.
Hootsuite's plans page lists automated DMs and DM workflows on Professional: "Automate message responses and DMs, use AI-powered smart replies". An older Hootsuite blog post (June 2025) said DM automation is built into all plans. We found no limit on DM volume.
There is no free plan. The trial is 14 days, with "daily posting limits (10-20 posts per organization, depending on plan)" and no bulk scheduling. Billing starts when the trial ends unless you cancel.
Yearly plans are "one discounted, non-refundable payment", and closing an account comes "with no proration or partial refund". Your billing address sets the tax rate.
Sourceshootsuite.com/plansHootsuite Professional planHootsuite help: billing FAQHootsuite blog: Instagram auto-reply
How it counts accounts
Social accounts are profiles on social media (such as an Instagram account, your personal X account, or a Facebook Page).
Sourceshootsuite.com/plans
What Hootsuite includes
| Feature | Hootsuite |
|---|---|
| DM channels | |
| Comment to DM | Yes (a keyword comment on an Instagram post or reel gets a DM and a public reply) |
| Follow gate | Not found |
| Email capture | Not found |
| DM inbox | Yes (comments and DMs from its networks, WhatsApp among them) |
| AI replies | Yes (suggested smart replies; an AI chatbot on Enterprise) |
| AI agent (MCP) | MCP server; Not listed: its tools cover posts and the inbox |
| Schedules posts | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest and YouTube |
Hootsuite pricing against ManyChat and Postkey
Postkey's first plan covers 2 accounts and adds what Hootsuite leaves out: an AI agent that builds your automations.
| Tool | First paid plan | Instagram accounts | Schedules posts | AI agent builds automations |
|---|---|---|---|---|
| Hootsuite | Standard, $99 a month, billed yearly | 10 | Yes | No |
| ManyChat | Essential, $17 a month | 1 | No | No |
| Postkey | Essential, $15 a month | 2 | Yes, 21 networks | Yes |
Hootsuite as its pricing page showed on November 3, 2026; ManyChat on November 3, 2026.
What it costs for your setup
The cheapest published plan that covers each number of Instagram accounts on one login, on monthly billing, before extra usage. Hootsuite in US dollars, Postkey in US dollars.
| Accounts | Hootsuite | Postkey |
|---|---|---|
| 1 | $99 (Standard, billed yearly) | $15 (Essential) |
| 3 | $99 (Standard, billed yearly) | $20 (Essential + 1 extra) |
| 5 | $99 (Standard, billed yearly) | $34 (Create) |
| 10 | $99 (Standard, billed yearly) | $85 (Pro) |
Usage allowances differ: check what each plan includes above. Postkey's price includes the scheduler and the agent connection. Hootsuite's prices are per user and yearly; its plans page lists DM automation from Professional.
What Hootsuite does not sell at any price
Looked for on Hootsuite's own pages on November 3, 2026.
- An agent that builds automations. We found no tool in Hootsuite's MCP server that builds DM automations. Postkey's builds them, and waits for your yes.
- Messenger DM automation. Hootsuite automates Instagram.
Who should pay for Hootsuite
- Hootsuite's inbox takes comments and DMs from Facebook, Instagram, X, TikTok, LinkedIn, WhatsApp and more.
- Instagram comment to DM built in, with public replies that vary and a reply delay.
- Official MCP servers for publishing, the inbox, listening and advocacy.
- Tools for big teams: approvals, routing, social listening and reports.
- Unlimited social accounts from Professional up.
Who should pick Postkey instead
Postkey is the most agentic DM automation tool. Start on the free plan, no card, and rebuild your automations yourself or ask your assistant to do it.
- You want ChatGPT, Claude or Grok to build and run your automations.
- You want ManyChat's Flow Builder and Quick Automation editors, a DM inbox and AI replies in the same plan as your scheduler.
Questions
How much is Hootsuite a month?
From $99 a month, billed yearly on Standard, as its pricing page showed on November 3, 2026.
Is Hootsuite cheaper on monthly billing?
No. Hootsuite says yearly billing has the lower rate per user. The prices on its plans page are yearly rates; monthly prices are not published.
Which Hootsuite plan has Instagram DM automation?
Its plans page lists automated DMs and DM workflows on Professional and up. An older Hootsuite blog post said all plans.
What is the best Hootsuite alternative?
Postkey, if you want more than DMs. It does comment to DM, the follow gate and email capture, schedules the post to 21 networks from the same plan, and is the most agentic DM automation tool: ChatGPT or Claude can build your automations. It starts at $15 a month for 2 accounts, with a free plan.
